Johannesburg Expo Centre – Johannesburg Expo Centre (JEC) South Africa’s largest purpose-built exhibition, conference, convention and events venue is one of Johannesburg’s best-known landmarks.
JEC’s large-format exhibition halls are purpose-built for B2B and B2C trade shows and exhibitions. Perfectly placed in and outdoor Events facilities cater for intimate and mass gatherings, from a morning tea to an outdoor concert in the Main Arena. (add logo attached and hyperlink).
Country Pavilions
Explore the world of beauty through national showcases.
Our Country Pavilions offer dedicated spaces for international trade agencies, embassies, and SME clusters to spotlight their country’s beauty brands, cultural narratives, and innovation trends.
What’s Included:
- Custom-Branded Pavilion Spaces
Tailored environments to reflect your country’s identity, aesthetics, and brand story. - Trade & Investment Facilitation
Connect with buyers, distributors, and investors through curated B2B matchmaking and diplomatic engagement. - Cultural & Beauty Trend Storytelling
Share your nation’s unique beauty rituals, product innovations, and creative industries through immersive displays and live activations.
Get Involved:
- Enquire Now: Submit your interest via our enquiry form
- Download Pavilion Package: Access full details and participation options