My Beauty Expo (MBE) 2026 – Connecting All Spheres of Beauty
My Beauty Expo is Africa’s premier business-to-business beauty trade event, bringing together exhibitors, buyers, and industry professionals across cosmetics, wellness, fashion, and technology. Hosted at the Johannesburg Expo Centre, Nasrec, from 26–28 June 2026, MBE is the ultimate platform for showcasing brands, launching products, and building valuable trade connections.
Our Mission
To empower the beauty industry by bridging networks, showcasing innovation, and creating sustainable partnerships that position Africa as a global leader in beauty and wellness.
What We Offer
- Exhibitor Opportunities: 300+ African and international exhibitors presenting the latest products, services, and innovations.
- Trade Networking: Direct access to distributors, wholesalers, retailers, and buyers through our B2B matchmaking program.
- Innovation Zones: AI & VR Smart Beauty Pavilion, Fragrance Zone, and Product Launch Areas.
- Education & Symposiums: Masterclasses, workshops, and technical seminars led by global experts.
- Experiential Features: Fashion Show, Barber Battles, Make-Up Competitions, Car Show, and Golf Challenge.
Why Exhibit or Partner with Us
MBE is more than a three-day event — it’s a strategic marketing campaign designed to maximize brand visibility, expand trade opportunities, and deliver measurable ROI. Exhibitors gain unrivalled exposure to buyers and distributors, while sponsors benefit from yearlong engagement and global reach.
Tagline: “Where Africa Meets the World – The Global Stage for Beauty, Business & Innovation.”